WEBVTT

1
00:00:00.000 --> 00:00:01.700
Our teams generate concepts faster

2
00:00:01.700 --> 00:00:02.620
than we can test them.

3
00:00:02.920 --> 00:00:04.140
But a synthetic panel

4
00:00:04.140 --> 00:00:05.480
that can't show its work?

5
00:00:05.480 --> 00:00:07.360
I can't take that to my leadership.

6
00:00:08.600 --> 00:00:09.610
This is Forethought,

7
00:00:09.610 --> 00:00:10.283
from Aigora.

8
00:00:10.283 --> 00:00:11.629
Consumer research that starts

9
00:00:11.629 --> 00:00:13.984
from your evidence and ends with what

10
00:00:13.984 --> 00:00:14.994
to test next.

11
00:00:15.133 --> 00:00:15.488
First,

12
00:00:15.488 --> 00:00:15.844
memory.

13
00:00:15.844 --> 00:00:17.619
THEUS turns your research library

14
00:00:17.619 --> 00:00:19.395
into a base of facts.

15
00:00:19.395 --> 00:00:21.171
Every fact keeps its source,

16
00:00:21.171 --> 00:00:22.592
and every answer arrives

17
00:00:22.592 --> 00:00:24.367
with citations you can open.

18
00:00:27.733 --> 00:00:29.566
And if you're missing relevant information,

19
00:00:29.566 --> 00:00:30.176
don't worry:

20
00:00:30.176 --> 00:00:31.398
THEUS has you covered.

21
00:00:31.398 --> 00:00:32.925
It researches the public web

22
00:00:32.925 --> 00:00:35.063
and social conversation to fill the gap,

23
00:00:35.063 --> 00:00:37.506
and every new fact arrives cited and ready

24
00:00:37.506 --> 00:00:38.116
to review.

25
00:00:40.000 --> 00:00:40.363
Now,

26
00:00:40.363 --> 00:00:40.727
Forethought.

27
00:00:40.727 --> 00:00:43.270
It builds a synthetic consumer panel on

28
00:00:43.270 --> 00:00:45.813
that evidence and simulates a category appraisal

29
00:00:45.813 --> 00:00:47.266
before you commission one.

30
00:00:48.600 --> 00:00:50.344
And when an agent answers,

31
00:00:50.344 --> 00:00:51.041
ask why.

32
00:00:51.041 --> 00:00:52.436
Every response explains itself

33
00:00:52.436 --> 00:00:53.482
from the evidence.

34
00:00:56.033 --> 00:00:57.147
Then the science.

35
00:00:57.147 --> 00:00:58.260
Landscape Segmentation Analysis,

36
00:00:58.260 --> 00:01:00.488
developed at The Institute for Perception

37
00:01:00.488 --> 00:01:01.601
and made available

38
00:01:01.601 --> 00:01:02.715
through our partnership,

39
00:01:02.715 --> 00:01:04.199
maps consumers and products

40
00:01:04.199 --> 00:01:05.684
in one shared space.

41
00:01:05.684 --> 00:01:06.798
Segments become visible.

42
00:01:06.798 --> 00:01:09.767
So does the white space no product fills.

43
00:01:10.967 --> 00:01:13.185
Drag the probe anywhere on the map,

44
00:01:13.185 --> 00:01:15.086
and the concept there is described

45
00:01:15.086 --> 00:01:17.304
from the products and evidence around it.

46
00:01:17.304 --> 00:01:19.205
The optimizer finds peak predicted liking

47
00:01:19.205 --> 00:01:20.156
for any audience.

48
00:01:21.700 --> 00:01:23.276
The facts keep their sources,

49
00:01:23.276 --> 00:01:24.852
the predictions show their models,

50
00:01:24.852 --> 00:01:27.688
and every concept is a hypothesis you can test.

51
00:01:28.567 --> 00:01:29.002
Forethought,

52
00:01:29.002 --> 00:01:29.873
by Aigora.

53
00:01:29.873 --> 00:01:32.050
Decide what to test next.